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Affinio (Target Users (Data Scientist, Marketing Experts, Managers, PR…
Affinio
Target Users
Data Scientist
Marketing Experts
Managers
PR Experts
Output
Reports
#
Ad hoc
Scheduled
Snapshots
Testing
Insights / Recommendations
#
Explorations
#
Comparison
Heatmap
Input
Data Sources
Twitter
Other social network services
Company owned data
User Input
Key words
Filters
Apply Formulas (saved workflow)
Click randomly (explore broadly)
Click through (drill down in-depth)
Workflows
Top down (know exactly what they are looking for)
ex. I want to know which topics our customers are interested in
ex. I want to segment / profile our customer base
ex. I am working on a new campaign, is it possible to predict how much influence each alternative may generate and help me select the best one to go
Bottom up (just need some insights)
ex. I need to start a new campaign. Where to start? Who can be our target customers?
ex. I want to figure out what the recent trending is