Please enable JavaScript.
Coggle requires JavaScript to display documents.
Shaping business opportunities (Marketing (Environment (Micro environment,…
Shaping business opportunities
Importance of quality
Management
Individual responsibility
Improvement at all levels
Internal process
Managing whole organisation
Needs of customer
Customer perspective
Sustainability
Issues
Reputational damage
Late delivery
Waste
Resource management
Planning
Stock control
Defective goods
Improvement
Six Sigma
Reduce probability of error
Target close to 0
Cost
Appraisal cost
Aim for perfection
Prevention cost
No error
Internal cost of defect
In production
External cost of defect
At customer
Marketing
Environment
Micro environment
Customers
Marketing intermediairies
Suppliers
Competitiors
Publics
Macro environment
Steeple factors
Strategic objectives and focus
Competitive advantage
Marketing mix
Product
Convenience
Shopping
Speciality
Unsought
New product development
Planning
Idea generation
Idea screening
Concept testing
Analysis
Product development
Test marketing
Commercialisation
Failure or success
Branding
Value
Reputation
Identity
Global marketing
Domestic market
International market
Expansion triggers
Low growth domestic market
Saturated domestic market
Small domestic market
Customer drivers
Competitive forces
Cost factors
Portfolio balance
International operations
Global
Disadvantage
All countries not logistics friendly
re-shoring
Loss of jobs locally
Service
Advantage
Worldwide chain
Replicable model
Maximum efficiency
Supply chain
Improvements
Sourcing
Customers
Innovation
Suppliers
Competition low cost
Working conditions
Greater choice
Flexibility
Employee relation
Stakeholders
External actors
Governments
Regulations
Internal actors
Employers
Employees
Organisation
International
Local employee
Outsourcing
Different culture
Adaptation
Benefit from diversity
Skilled employee
Lower income employee
Competition
Global imbalance
Operation management
What it is
Material processing
Information processing
Customer processing
Physical transformation
Informational transformation
Possession transformation
Location transformation
Storage transformation
Physiological or psychological transformation
What do managers do
Organising the input resources
Managing the outputs
Managing processes
The designs of processes
Planning and control
Improvement
Importance of operation management
Internally neutral
Externally neutral
Internally supportive
Externally supportive
Measuring success
Marketing measures
Distribution
Customer
Satisfaction
Disatisfaction
Price
New Products
Gross margin
Profitability
Brand recognition
Customer equity
ROI
Sales
Market share
Marketing success
Brand equity
Awareness
Consumption
Identifying leadership
Position
Role in organisation
Purpose
Person
Individual personality
Qualities
Result
Good - doing well
Pariah - Failing
Process
Followership