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Shaping Business Opportunities (Brand Introduction (Marketing (Defining a…
Shaping Business Opportunities
IFRS Foundation
International Tax
Transfer Pricing
The method used by multinational to establish a price for the transaction between two companies that are part of the same group.
Grow the Global Economy
Identify the opportunities and risks in the global trade
Bring transparency
Accountability & Efficiency
Financial Reports
Setting of Standards
Provides summarised information for an investor’s understanding of the data provided in financial reports.
Global Imbalance
Balance of Payments
Track all transactions between individuals, firms or government bodies.
Investment
Opportunities everywhere
Support
FDIs
Accounting for Value
Creating shareholder value
Measuring the issues
Measurement in financial reporting
Historical cost, Deprival value, Fair value.
Innovation
Opportunities
International Expansion
Factors to be considered
Risks
Ethical issues
Brand Introduction
Marketing
Defining a brand
The role of brand
Connecting with customer to develop a relationship
Loyalty
Internal marketing
Benefits
Promote a coherent brand identity
Staff focus
Customer relationship
Risks
Unfair Customer
Dissatisfaction
Crisis
Marketing
Channels
Strategy
Promote
Communication process
Relationship Marketing
Benefits
Cost-effective
Retaining
Foster loyalty
Customer satisfaction
Competitive
Strategy
Target
Positions
Advantages
Management
Identify the leadership
Characteristic & Skills
Results, operate, purpose & process.
Measuring success
Monitoring & Evaluating
Methods of evaluation
Profitability, Sales, Gross margin, Awareness, Customer dissatisfaction & satisfaction.
Crisis management
Brand damage
External & Internal Crises – Brand sabotage.
Quality
Importance
Costs
Prevent
Appraisal
Managing
Internal process
Delivery responsibility
Improvements
Process to control
Tools to support