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Shaping Business Opportunities (Globalisation :star: # (Ethical issues…
Shaping Business Opportunities
'Long-term value creation' :star:
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Creating value
Planning
Organisations Mission statement :star:
:star: :star: :star:
Values
CSR
Goals
Short-term
Medium-term
Long-term
Human resources (HR)
Organisational culture
Innovation
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Brand identity
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Strategic managers
In line withgoals
Leadership
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CSV (Porter & Kramer) :pen:
Marketing
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Quality
Quality control
Data available
Importance performance matrix (Slack 1994) :pen:
Seven tools :pen:
Quality assurance
Proactive
Meets customers criteria
Long term cost reduction
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Globalisation :star:
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Shrinking World
Porters Five forces of competition :pen:
(Porter 1980)
Economies of scale
Global and local Regulation :!:
Ethical issues
Crane and Matten (2016) :pen:
Cultural differences
Triggers for international expansion
What country to operate in :question:
Micro environment
Jobber and Ellis-Chadwick’s model for attractiveness and capabilities :pen:
Macro environment
STEEPLE factors :pen:
Global marketing
Globalisation vs Customisation
Adaption to local needs
Standardisation
Economies of scale
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Marketing & Operations :star:
Marketing
Communicating vision and 'Big idea'
Brand reputation
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People aspire to consume
Brand Identity
Kapferer's brand identity prism :pen:
Coherent brand identity
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Logo
Tag line
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Communicate offerings
Internal marketing
Creating brand champions
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Relationship marketing :pen:
Customer loyalty
Commitment
Trust
Relationship marketing ladder (Peck et al. 1999) :pen:
Operations
Deliver on marketings promise communicated
Control of supply chain
Quality control & Assurance
Cost of sales
Assessment and management of risk
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Improving performance, managerial practices
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Finance & Accounting :star:
Financial regulation :!:
Government intervention
Investments
Long-term goals
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Exchange rates
countries of operation
Economies of scale
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Foreign exchange (forex) :pen:
Problems
Planning
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Reports
Taxation
Managerial
Information for investors
PESTLE factor :pen:
Admin costs
Opportunity cost
Budgets
In line with goals
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