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Figure 2: How Carrefour's Business Functions Integrate to Facilitate…
Figure 2: How Carrefour's Business Functions Integrate to Facilitate Innovation based on Kim et al's. (2003) Integration Modes
Operations
Information-based integration #
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Marketing
Information-based integration #
Segmentation, targeting & positioning
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Finance
Information-based integration #
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Sales - digital, organic etc.
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HRM
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Information-based integration #
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Notes 1-4: Each business function relies on information being shared; this impacts their ability to respond to organisational needs and make decisions based on shared data