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Normative Planning (Vision Statement image (Steps (Find the Human Value…

- - - - Help companies in the decision-making processes.
      - Educate clients and potential customers about what the company is about and clarify the identity of the company.
      - Core values are becoming primary recruiting and retention tools
- - - - Must be
        
        Short, clear and powerful
        
        Present tense
        
        Why you exist as a business?
      - Steps
        
        Develop Your Winning Idea
        
        What makes it stand out from its competitors?.
        
        Clarify Your Goal
        
        List important measures of success for this idea.