How to create a mission statement
To develop your mission statement, follow the steps below.
Step 1: Develop your winning idea Identify the "winning idea" of your organization or unique sale proposition. This is the idea that makes your organization stand out from its competitors, and is the reason why customers come to you and not your competitors.
Step 2: clarify your goal
Make a short list of the most important success measures for this idea. Keep this statement in the present tense, and make sure it is brief, simple, clear, and free of jargon.