Drawing from previous theorizing (e.g., Cooper & Withey, 2009; Forehand & von Haller Gilmer, 1964; Hattrup & Jackson, 1996; Mischel, 1973, 1977; Snyder & Ickes, 1985; Weiss & Adler, 1984), situational strength is defined here as implicit or explicit cues provided by external entities regarding the desirability of potential behaviors. Situational strength is posited to result in psychological pressure on the individual to engage in and/or refrain from particular courses of action; this pressure in turn is posited to reduce relevant behavioral variance and attenuate subsequent trait–outcome relationships.