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B207 open-university (Block 1: Big Ideas in organisations (Marketing #…

- - - - Working capital
      - Debt factoring
      - Bank overdrafts
      - Lease finance
      - Equity finance
      - Venture capital
  - - - 4 P's
      - 7 P's (services)
  - - - Design factors
        
        Four V's
        
        Volume
        
        Variety
        
        Variation
        
        Visibility
      - Process choice
      - Layout
      - Physical implementation
  - - - Supply Chain
      - Technology
      - Workforce
      - Capacity
    - - Quality
      - Speed
      - Flexibility
      - Sustainability
      - Dependability
      - Cost
- - - - Divergence
        
        Innovation
        
        Localised
      - Human Resource
        Management
      - International Marketing
        
        Standardisation vs Adaptation
        
        Expansion Triggers
        
        Domestic Markets
        
        Consumers
        
        Competition
        
        Branding
      - Convergence
      - Crossvergence
    - - Five forces model of competition
      - Diamond model
      - Comparative advantage
        
        Relative
        
        Absolute
    - - Poor Consumer Protection
      - Consumerism
        
        Emerging Economies
      - Corporate Social
        Responsibility
        
        Corporate Morality
        
        Ethical Principles
        
        Triple Bottom Line Approach
        Ethical, Social, Environmental
    - - Transfer Pricing
      - Currency fluctuations
      - Financial regulations
        
        IFRS and IASB
        
        Transparency
        
        Accountability
        
        Efficency
- - - - Customer Loyalty
        
        Customer satisfaction
        
        Customer value
      - Service-dominant logic
        
        Service is basis of exchange
        
        Importance of front-line staff
        
        Co-created value
      - Benefits
        
        Cost effective
        
        Customer equity
        
        Customer retention
      - Internal Marketing
        
        Benefits
        
        Coherent brand
        
        Focuses staff
        
        Supports customer relationship building
        
        Staff feedback to organisation
    - - Models of leadership
        
        Person
        
        Result
        
        Position
        
        Purpose
        
        Process
    - - Quality control
      - Quality assurance
      - Controlling quality (tools)
        
        Histogram
        
        Control chart
        
        Scatter diagram
        
        Pareto chart
        
        checklist
        
        Cause and effect
        
        Stratification
      - Importance-performance matrix
    - - Cycles of innovation
      - Time frames for innovation