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EMA Mind Map image (Block 2 image (Globalisation # (Innovation # image…
EMA Mind Map
Block one
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Innovation #
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Block 2
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Innovation #
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Technology makes Globalisation more accessible through improved communication #
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Ethics
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Redesigning supply chain #
Block 3
Marketing
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Relationship Marketing
Customer loyalty through communication
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Cost effective (retaining customers) #
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Economic
Creation of shared value
Financial benefit to the business provides for philanthropist and/or socially advantageous behaviour
Social
Creating shared value
Enhancing societal needs which has an affect on the sustainability of a businesses long term success
Political #
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