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Shaping Business Opportunities (Competing in a global context (Economic…
Shaping Business Opportunities
Competing in a global context
The mirco environment
The macro environment
STEEPLE anaylsis
Transfer pricing
Alternative approaches
The arm's-length principle
Transfer mispricing
International marketing
Competition in a global trade environment
World Trade Organisation - aims to foster greater worldwide openness of trade
Competition and trade among countries and business organisations
Comparative advantage
The diamond porter model
The five forces competition
The foreign exchange market
Economic and financial flows in a globalised world
Financial account
Current account
Capital account
Foreign direct investments - made by companies
Long-term sucess
Employment Relations
HRM
Unions
Stakeholders
Relationships between employers and employees
Quality
'Six Sigma'' - reduce quality issues
Quality assurance
Quality management
Quality control
Internal marketing
Focus on staff
Enables staff to feedback and contribute ideas
Promote brand idenity
Relationship building with customers
Improving performance
Characteristics
Important scale
Performance scale
Develop improvement plans
Leadership
understand change
Process view of leadership
Creating Shared Value
Michael Porter and Mark Kramer (2011)
Marketing mix
Promotion mix
Communication process
Public sector
responsible for providing all public services
Non-profit management
works together with the public sector to fulfil the needs of communities and state
Mindmap for B207 Shaping Business Opportunities