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B207 SHAPING BUSINESS OPPORTUNITIES (BIG IDEAS IN ORGANISATIONS…
B207
SHAPING BUSINESS OPPORTUNITIES
BIG IDEAS IN ORGANISATIONS
Focusing an offering
Segmentation & targeting
Positioning
Marketing
Setting the scene
Innovation
Marketing process
Research
External environment
Innovation & organisations
Adopting
Fostering
Opportunities
Formulating an offering
Product
Place
Mind mapping
Drawing
The marketing mix
Product
Place
Price
Promotion
Critical thinking
Skills audit
Referencing & Plagiarism
Operations management
Input-process-output
Operations stratagy
Objectives
Focused operations
Marketing & operations
Relationship
Challanges
Product & service design
Design thinking
QFD
Process design
Mass customisation
Layout & flow
Financing the organisation
Methods
New
Traditional
Economic stability
Economic environment
Overseas markets
Public sector
Value
Management
Public
Non for profit
COMPETING IN A GLOBAL CONTEXT
Context ideas
Importance
Discovering
Localising
Global trade environment
Globalisation
Effects
Challanges
International operations
Implications
Off shoring
Stratagies
Services
Supply chain management
Efficency
VISC
Outsourcing
Economic & financial flows
Globalised world
Imbalances
Tax & exchange rates
Financial reporting
IFRS standards
City leadership
Elements
Understanding
Globalisation
Convergence
Divergence
Global innovations
Alternatives
Globalisation
Employee relations
International labor market
HRM
Role
International marketing
Global context
Global marketplace
Globalisation v Customisation
Branding
Name
Equity
Identity
Reputation
Global context
Marketing & ethics
BUILDING LONG TERM SUCCESS
Ideas
Time
Short term
Long term
Context
Politics
Value
Player
Organisation
Innovation stratagies
Employment relations
Inclusive
Participatory
Opportunities
Challanges
Change management
Sustainable transformation
Accounting for values
Creating value
Shareholder
Measuring
CRV
Ecosystem
Quality & improvement
Models
Strategic improvement
Operational risk
Marketing
Long term
Relationship
Managing crisis
Leadership
Management
Motivation