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Increase Shelf Allocation Space -> More Sales
Use Planogram :pencil2:
Luxury Stores -> don't have much inventory to make it look more expensive
Encourages customers to multi purchase
Next to Counters
Next to entrance - this place have highest traffic -> would retain customers in the store
Put impulse categories near them (demand would be high)
End Ale Space (highest demand)
At Eye Level -> those are different for adults and kids
Do: Bounce Pattern :pencil2:
Need to Include Non-Selling Areas
The greatest increase in sales -> comes from reducing the storage area (Buttle, Retail Space Allocation, 1984)
Balance When Allocating Stock
Gross Margin Return on Inventory
Use: INSTITUTIONAL DISPLAYS
Zara uses a lot of expensive looking displays in some respect copied Armani
Important to consider -> how staff will work with dispays
Advantages -> very high sales (at the end of the row), good for promotional offers
Advantages -> uses the wall, previously empty
Disadvantages -> makes the store smaller
Advantages -> holds a lot of inventory, allows browsing
Disadvantages -> lots of work for staff, boring, hard to display styles
Advantages: Hold Lots of Inventory, Showcases the entire Garment, is Stylish
Disadvantages: Labour intensive, especially is colour coordinated
Advantages -> easy to move around
Disadvantages -> No Frontal Display
meet customer demand (during busy time)
create customer demand (strategic location of displaying)
enhances store image
control traffic movement -> act like a barrier
Shows what is the best way to face the merchandise
Use LED Lights
Can attract customers into the store
Important Aspect of Initial Impression
Should be integrated with stores design, store atmosphere and products (because its not a general franchise)
Appeal to Culture
Create Associations
The Moment of Truth
