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Go-Jek (Introduction (Indonesian Ride-Hailing Company now turned into a…
Go-Jek
Introduction
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Go-Jek believes in Speed, Innovation and Social Impact
Services like food delivery, ride hailing and courier services
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Controllable Forces
Product
With ride-hailing services, Comfort delgro is the most considerable option even though they lost market share when Grab bought over Uber.
Hiring Drivers can also be problematic due to majority of the drivers are working for Grab as they own more than 70% share of the market
Price
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Pricing system where it can both benefit the customers with free rides and discounts and also to increase the standard of living towards drivers
Uncontrollable Forces
Competitive Forces
Reported that Grab holds 95% shares in taxi-hailing and 78% in private car hailing in Southeast Asia
Go-Jek can utilize local partner like ComfortDelgro's resources and knowledge of the Singapore market to compete against Grab
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