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Email Client Testing Process ( see https://docs.google.com/document/d/1qKA…
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OPTINMONSTER TESTS
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Product specific popups (image, copy, button) or general
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KLAVIYO TESTS
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KLAVIYO FLOWS
Product specific upsell, browse abandonment emails or 1 general only
Instant quick upsell after sales or upsell after delivery, or both
Number of email in a certain flow (based on open rate, CTR, > we don't wanna spam!)
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KLAVIYO CAMPAIGNS
TRUST emails: selfie contest, survey emaiil, survey results email, fresh customer reviews email
CONTENT: blog articles, videos
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