Email Client Testing Process ( see https://docs.google.com/document/d/1qKAXmwqRUkcneJX6GMNJRSD1xX9VM1zGt4YSNQYQPSM/edit)
RECART TESTS
OPTINMONSTER TESTS
KLAVIYO TESTS
Testing the copy
FIRST AND FOREMOST: Right timing
FIRST AND FOREMOST: Right image and image size
Product specific popups (image, copy, button) or general
Color of CTA button
Scroll depth or timing as a trigger
CONTENT (COPY AND DESIGN)
Which subject lines work for the audience (4 types to test, personalization, length?)?
Size of letters in the email copy
How much scarcity-urgency can be used in the email copy
How much value content they prefer (eg. video and blog articles in every email or sales only)
How many images and text
Price included in the email or not
How much personalization in the email copy?
HTML or plain text email (and their ratio?)
CR-increasing tools such as Glyphs? GIFs? Countdown timer?
Color of CTA buttons
Product categories or products in the 'Recommended products' section?
Number of blocks in the 'Recommended products' section?
1 or more coloumns in the 'Recommended products' section?
KLAVIYO FLOWS
Product specific upsell, browse abandonment emails or 1 general only
Instant quick upsell after sales or upsell after delivery, or both
Number of email in a certain flow (based on open rate, CTR, > we don't wanna spam!)
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KLAVIYO CAMPAIGNS
Testing what campaign strategy works (see https://docs.google.com/document/d/1dm9JT-RoV6styrUvn2xzk5_eHmGIIdxeeHByWGlOmdw/edit)
TRUST emails: selfie contest, survey emaiil, survey results email, fresh customer reviews email
CONTENT: blog articles, videos
SALES
See in the document
Testing what content works
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