Email Client Testing Process ( see https://docs.google.com/document/d/1qKAXmwqRUkcneJX6GMNJRSD1xX9VM1zGt4YSNQYQPSM/edit)

RECART TESTS

OPTINMONSTER TESTS

KLAVIYO TESTS

Testing the copy

FIRST AND FOREMOST: Right timing

FIRST AND FOREMOST: Right image and image size

Product specific popups (image, copy, button) or general

Color of CTA button

Scroll depth or timing as a trigger

CONTENT (COPY AND DESIGN)

Which subject lines work for the audience (4 types to test, personalization, length?)?

Size of letters in the email copy

How much scarcity-urgency can be used in the email copy

How much value content they prefer (eg. video and blog articles in every email or sales only)

How many images and text

Price included in the email or not

How much personalization in the email copy?

HTML or plain text email (and their ratio?)

CR-increasing tools such as Glyphs? GIFs? Countdown timer?

Color of CTA buttons

Product categories or products in the 'Recommended products' section?

Number of blocks in the 'Recommended products' section?

1 or more coloumns in the 'Recommended products' section?

KLAVIYO FLOWS

Product specific upsell, browse abandonment emails or 1 general only

Instant quick upsell after sales or upsell after delivery, or both

Number of email in a certain flow (based on open rate, CTR, > we don't wanna spam!)

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KLAVIYO CAMPAIGNS

TRUST emails: selfie contest, survey emaiil, survey results email, fresh customer reviews email

CONTENT: blog articles, videos

SALES

See in the document

Testing what content works

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