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Research (6 Major Forces (Demographic, Economic, Socio Cultural, Natural,…
Research
6 Major Forces
Demographic
Economic
Socio Cultural
Natural
Tech
Political
Develop Research Plan
Qualitative vs Quantitative
Primary & Secondary Data
Instruments
Questionnaires
Qualitative measures
Technological devices
Measures
Research Approaches
Focus group research
Observational research
Survey research
Behavioral research
MIS
Internal Marketing Components
Marketing Intelligence Activities
Research
Types of MR
Explanatory Research
Descriptive Research
Casual Research
Types of MR Conducted
Syndicated studies
Customised studies
Specialised research services
6 step MR Process
Distributing and Using Marketing Information