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Sexist and body-shaming ads could be banned under new rule (Ads…
Sexist and body-shaming ads could be banned under new rule
Committee of Advertising Practice (Cap)
Codes for UK advertisers
Crackdown ads
Promote
Harmful stereotypes
Offensive stereotypes
New rule
10 months evaluation
Final public consultation
Being put into practice
Advertising Standards Authority (ASA)
Makes sure rules are respected
Gender stereotypes
Men
DIY tasks
Not able to change nappies
Women
Washing
Not able to park a car
Can contribute to harm
Children
Adults
Other see them
Life decisions
Seeing themselves
Ads
Women
Men
Unable to do a task
Because of gender
Ban
Body-shaming
Ban
Ideal physique
Being successful
Ban
Stereotyping boys as being brave
Ban
Stereotypes girls being caring
Belittle a man for carrying out stereotypically female roles or tasks
Women doing cleaning
Men doing DIY tasks
Not always banned
If no stereotypes
Fears in advertising sector
Kill the industry’s creativity.
Ella Smillie
The lead on the gender stereotyping project at Cap
Tackle harmful gender stereotypes in ads
Protect creative freedom
Mark Sweney
17 May 2018
The Guardian
major beauty adverts
Natalie Portman
Julia Roberts
Cara Delevingne
Ads with “unhealthily thin” models
Already Banned