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HOW VM WORKS SBYB-WBJ-Sheridan-Xmas-49-copy-600x400 (SOR MODEL …

HOW VM WORKS SBYB-WBJ-Sheridan-Xmas-49-copy-600x400

BUTTLE 1984

Studied the effects of environment on human behaviour

Makes Shopping Process Seamless

for customer -> reduces waiting and searching time

for retailer -> reduces waisted effort / money from retailer

Makes sure the customers that wanted to purchase goods before they came into the store -> they buy the goods

While motivating other customer to purchase when they were not looking to purchase at first