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B207 Shaping Business Opportunities (Block 3 - Building long-term success,…
B207 Shaping Business Opportunities
Block 1 - Big ideas in organisations
Marketing
Focusing an offering
Segmentation, Targeting, Positioning (The Open University, 2017)
Formulating an offering
The Marketing mix - 4P's (The Open University, 2017)
Product
Place
Promotion
Pricing
Product & Service Design
New product
Process Design
Four-step approach
Innovation
Operations Management
Input-Process-Output (The Open University, 2017)
Human Resource Management
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Block 2 - Competing in a global context
Supply chain management
Vertically integrated
Efficiency
Outsourcing
Bullwhip effect
Potentially unstable
Human Resource Management
Essential for Globalisation
Works closely with other business functions
United 'Multi-national workforce
International Operations
Internationalisation of Supply Chain
Across multiple countries
Block 3 - Building long-term success
Operational Risk
Developing
Resillience
Assessing
Managing
Employment Relations
Empowerment Era
Employer
Human Resources Management
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Employee
Creating Value
Maximising Shareholder Wealth
Cycles
Business
Product
Virtuous
Vicious
Long Waves of Economics
Innovation
Start-up accelerators
Focus on
Venture Funding
Growth
Business Incubators
Financing
Training
Coaching
Mentoring
Facilities
Networking
Support in early stages
Global Trade Environment
Events i.e. Selling
Russia - Oil
Columbia - Coffee
Competition amongst business organisations
Comparative Advantage (Smith, 1776)
Absolute Comparative Advantage
Relative Comparative Advantage
Five Forces model (Porter, 1980)
Industry competitors
Suppliers
Substitutes
Buyers
Potential entrants
Diamond model (Porter, 1990)
Related and supported industries
Structure of firms and rivalry
Demand conditions
Factor conditions