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Make a better packaged snack food (Make it healthier (Lower the glycemic…
Make a better packaged snack food
Make people want to eat it
The product
Appearance
Texture
Taste
Improve the product without increasing costs
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Psychology
ethical/health interest
Some people are motivated by nutrition
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Some are motivated by environmental concerns
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Some people are motivated by price
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Satiety
Craveability
Make it healthier
Lower the glycemic index?
Lower "unhealthy" fats?
Fewer "artificial" ingredients"?
Dietary restrictions?
Use "super" food/nutrients
Higher fiber
Improve health without reducing desirability of product
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Make it cheaper to produce and sell
Cheaper ingredients
Longer shelf life
more compact packaging
Production process
Reduce the environmental impact