Make a better packaged snack food (Make it healthier (Lower the glycemic…
Make a better packaged snack food
Make people want to eat it
Improve the product without increasing costs
Some people are motivated by nutrition
Some are motivated by environmental concerns
Some people are motivated by price
Make it healthier
Lower the glycemic index?
Lower "unhealthy" fats?
Fewer "artificial" ingredients"?
Use "super" food/nutrients
Improve health without reducing desirability of product
Make it cheaper to produce and sell
Longer shelf life
more compact packaging
Reduce the environmental impact