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3.2 ANALYZE DATA BY MULTI CHANNELS (ATTRIBUTION (MODELING (:fishing_pole…
3.2 ANALYZE DATA
BY MULTI CHANNELS
ATTRIBUTION
MODELING
RULE
SET
DETERMINE
CREDIT
TOUCHPOINTS
IN
PATH
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HOW
ATTRIBUTED
TO MARKETING
CAMPAIGN
SALES
CONVERSIONS
HOW
DIFFERENT
CHANNELS
PRODUCE
CONVERSIONS
TOGETHER
DEFAULT
"LAST -
CLICK"
:fishing_pole_and_fish: EXAMPLE :bar_chart:
CASE:
CUST-PATH :woman-walking:
:first_place_medal: ADWORD
:calendar:WEEK - LATER
SOCIAL
SAME-DAY
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LAST
INTERACTION
IN :fishing_pole_and_fish:
DIRECT
:100:%
RULE :arrow_right:
CHANNELS & KEYWORD
TENDS
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LAST
AD-WORD :three_button_mouse:
RECEIVE
:100:
%
LAST
:red_cross:DIRECT
ALL
DIRECT
IGNORED
IN :fishing_pole_and_fish:
EMAIL :email:
FIRST
INTERACTION
RULE
:arrow_right:
CHANNEL-KEYWORD
COMBINATIONS
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IN :fishing_pole_and_fish:
PAID
SEARCH
CHANNEL
LINEAR
IN :fishing_pole_and_fish:
25%
PAID
SOCIAL
EMAIL
DIRECT
TIME :timer_clock:
DECAY :derelict_house_building:
CLOSER
TO
GOAL
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POSITION
BASED
40% ATTRIBUTION
TO
FIRST
LAST
REST
20%
EVENLY
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IN :fishing_pole_and_fish:
10%
SOCIAL
EMAIL
MODEL
COMPARISION
TOOL
COMPARE HOW
DIFF
A-M
IMPACT
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MULTI-CHANNEL
FUNNEL
MCF
REPORTS
ROLE
PRIORES
MARKETING
ACTIVITIES
ORGANIC
PAID
EMAIL
ETC...
CONVERSION
PROCESS
TIME
INITIAL
INTEREST
:arrow_left:
PURCHASE
REPORT
OVERVIEW
TOTAL
CONVERSIONS
ASSISTED
CLICKS
IMPRESSIONS
RICH-MEDIA
ASSISTED
CONVERSIONS
ADWORDS
DATA
E-COMMERCE
TRANSACTIONS
SET
LOOKBACK
1 - 90 DAYS
ASSISTED
CONVERSIONS
ASSITED
SALES
TOTAL
NUMBER
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MONETARY
VALUE
BREAK
OUT
BY
CONVERSION
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PATH
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TOP
CONVERSIONS
PATHS
CONVERSIONS
&CONVERSION
VALUE
BY
CHANNEL
COMBINATION
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TIME
LAG
:question:
TIME
USER
TO
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CONVERSIONS
GROUPED
BY
NUMBER OF
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:fishing_pole_and_fish:
EXAMINE
GOALS
INDIVIDUALLY
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PATH
LENGTH
AVERAGE
INTERACTIONS
TO
CONVERSION
WORTH :moneybag:
EACH
CONVERSION
SERIES
RULE
FIRST
INTERACTION
LAST
INTERACTIONS
ASSITIVE
WHERE
PRIOR
SALE
CONVERSION
