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:pen: Critically analyse Whittington’s four categories of strategy and…
:pen: Critically analyse Whittington’s four categories of strategy and explain how they can help us understand an organisation’s strategic behaviour. Illustrate your answer with examples and reasons.
Classical
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Weaknesses
Unrealistic perspective on strategy, false assumptions
:explode: BRF 2015, environmental factors may change before completion of plan
Evolutionary
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Conservative approach to strategy, be efficient
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Processual
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Strategies are not necessarily deliberate, can emerge from patterns of behaviour
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