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B207 (Global context (challenges (cultural differences, trade barriers,…
B207
Global context
trade
environment
competition
countries
challenges
cultural
differences
trade barriers
legislative
restriction
inequality
benefits
access to
technology
stream of
innovations
better living standards
marketing
micro environment
branding
brand reputation
brand identity
brand equity
macro
environment
ideas
glocalisation
innovations
supply chain management
financial flows
financial account
capital account
current accoiunt
Introduction to module
critical thinking
and skill audit
B207 module guide
Mind mapping
module overview
Big ideas
marketing
targeting
segmentation
positionong
opreations
process design
product design
public secto
r
functional group
idealogical group
social democrats
Labour party
Liberal democrats
Green party
conservative right
Conservative party
Ukip
innovations
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opportunities- quicker communications.
access to innovations
arond the world
challenges -imitating competeitor.
less time for long
term investment
long term success
putting ideas
in time
medium term
short term
long term
marketing in long term
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relationship marketing
internal marketing
Quality gap
improvement
quality gap
model
manager's
perception
customer's perception
perception of
quality
assurance
reliabilty
tangibles