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An Overview of B207- Shaping business opportunities (Public Values (Baxter…
An Overview of B207- Shaping business opportunities
Innovation
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Integration
People-based
Information-based
Formulisation-based
Centralisation-based
Globalisation
Pros
Increased knowledge on new and different cultures
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Economic growth
Investments in developing countries
Increased pressure on competitors
Potential to develop economically
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Cons
Different standards of consumer protection
The targeting of marketing at a lower income for consumers in developing countries
Reasons for international expansion
Competitive forces
Saturated domestic markets
Small domestic markets
Low-growth domestic markets
Customer drivers
Operations strategy decisions (Walley, 2017)
Technology & adaptation
Capacity & facilities
Supply chain design & integration
Workforce & organisations
Public Values (Baxter, 2017)
Stewardship
Ecological
Ideological
Social
Economic
Political
Quality of life
Time
Human resources
Leadership
Types of leadership
Process
Position
Purpose
Result
Person
Empowerment
Environment
Micro-environment
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Macro-environment
Improving performance
Judge
Compare
Match
Develop
Quality and quality management
Customer experience
Reliability
Fast technology
Efficient workforce
Customer expectations
Competition
Competitive advantage
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Threats
Opportunities
Quality issues
Defected goods
Poor technology
Late production
Late delivery
Internal marketing
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Promotes brand identity
Provides a focus for roles
Supports relationship building with customers
Enables feedback
Value
Shared value
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Relationship marketing
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Benefits
Customer satisfaction
Customer commitment
Customer loyalty
Customer trust
Customer loyalty
Types of reltionships
Nano
Special market
Mega
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Classic market
Corporate social responsibility
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Crossvergence
Divergence
covergence
Supply chain
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Bullwhip effect and how to reduce it
Smaller and more frequent orders for replenishment
Low amount of stages in the supply chain
Keep promotions that generate a upsurge in demand to a minimum
Ensure important information is available to necessary parties
Glocalisation
Opportunities
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Taxes
Exchange rate fluctuations
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Supply & demand
Transfer pricing
