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B207 Module Mind Map (Long Term Success ((Crisis Management (Managing the…
B207 Module Mind Map
Long Term Success
Crisis Management
Managing the crises
Tybout and Roehm (2009)
Assess the incident
Acknowledge the problem
Formulate a response
Implement the response
Externally generated cises
Social media scrutiny
Importance of quality
Cost of Quality
Prevention costs
Appraisal costs
Internal costs of defects
External costs of defects
Creating Shared value
Enabling Local Cluster
Improve
supplier base (in Uber's case drivers)
Local institutions
Skills
boost
productivity
innovation
growth
Redefining productivity in the value chain
Failure to redefine productivity
Bad CSR, loss of custom or trust.
enhancing productivity/wages of employees
Supporting social and economic needs.
Improving supplier capabilities
Improving health and safety of employees
Internal Marketing
The benefits
Promoted brand identity
Provides motivation/focus for employees.
Internal marketing supports relationship building with customers
Enables staff to feedback/contribute ideas.
The role and impact of staff
"Moment of truth" (Normann, 2002)
Positive perception
Virtuous Cycle
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Negative Perception
Vicious Cycle
Unfair Customers
Critical service interaction
Competing In A Global Context
Competition and trade among countries
The Five forces model (Porter, 1980)
Suppliers
Substitutes
Buyers
Potential entrants
Rivalry among existing firms
Diamond model
Structure of firms and rivalry
Demand conditions
Related and supporting Industries
Factor Conditions
Global Marketplace
The Macro environment
Socio-cultural considerations
Technological considerations
Economic considerations
Political and Legal Considerations
Ethical Considerations
The Micro Environment
Market Attractiveness Jobber and Ellis-Chadwick (2013)
Market size and growth rate
Competition
Costs of serving the market
Profit potential and market access
Transfer Pricing/Mispricing
Arms length principle
Dependant on Corporation honesty
Hard to measure
Unitary taxation
Obstacles
Path Dependancy
Vested Interests
Technical issues
Country-by-country
valuable to determine if transfer mispricing occur
Global Culture
Converge
Coalesce around popular and effective ideas to compete
Diverge
Closely mirror popular and effective ideas to compete
Crossverge
Create your own market