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SHAPING BUSINESS OPPORTUNITIES** (HRM (Meet and Balance Needs (Employment…
SHAPING BUSINESS
OPPORTUNITIES**
MARKETING
Organisation's Mission Vision Values
Branding
Brand's Core Values
Relationship Marketing
External Marketing (Customers)
Internal Marketing (Employees)
Selling The Brand Inside
Market Analyses
The Macro Environment
STEEPLE Factors
The Micro Environment
Market Attractiveness
Organisation's Capabilities
Marketing Strategy
Globalisation Versus Customisation
Focusing an Offering
Segmentation, Targeting Positioning
Monitoring and Evaluating the Marketing Programme
Monitor The Success of Marketing Activities
Evaluate Performance
Crisis Management
Marketing and Ethics
Globalisation and Ethical Issues
Compatibility Issues
Global Marketplace and Poverty Alleviation
Corporate Social Responsibility
Implementing
The Marketing Mix
OPERATIONS
Operations Practices and Decision Making
Costs, Revenues and Cash Flow
Innovation
Operations Capabilities
Competitive Advantage
Managing Imput Resources
Managing Processes
The design of process
Planning and Control
Product and Service Quality Performance
Quality Assurance
Quality Control
Improvement
Importance-Performance Matrix
Managing Outputs
Operations Strategy Decisions
Capacity and Facilities
Supply Chain Design and Integration
Global Supply Chains
Complexity of Planning
Quality
Sustainability
Offshoring
Location Decisions
Cost and Flexibility
Reshoring
Technology Adoption
Workforce and Organisation
FINANCE
Business Environment
Internal
Resources
Raising Finance
Types of Finance
Traditional Forms
Online Lending
Meet Obligations
Creditors
Employees
Capabilities
External
Microenvironment
Competition
'Five Forces Model'
Macroenvironment
STEEPLE ananlyses
Threats and Challenges
Business Cycle
Economic Growth
Recession
Business Strategy
Trade Internationally
Tariffs
Non-Tariff
Intellectual Properties
Exchange Rate Fluctuations
Import and Export
International Tax Rules
Tax Rates
Tax Avoidance
Transfer Pricing
Financial Regulation
IFRS Standards
Outsourcing/Offshoring
Role of Countries
Global Trade Environment
Economic and Financial Flows
Role of Multinationals
HRM
Meet and Balance Needs
Employees
Employers
External Actors
Employees Relations
Cultural Differences
International Labor Market
Competition
Multuicultural Organisations
Organisational Learning
Integrating a Multinational Workforce
Employment Relations
Employee Inclusion
Employee Empowerment
Collaboration with Management
Improve employability
Maximise Productivity
Increase Value to Organisation
Flexible Work
Work-Life-Balance
Engagement
CSR
Strategies
Other Business Function
Firm's Internal Processes
External Impact
Change Management
Culture of Innovation
Create Value
Internal Processes
Products and Services
Work Collaboratively
Motivating Creativity
Value Player
Individual Initiative