Please enable JavaScript.

Coggle requires JavaScript to display documents.

AdWords Process (Vertical Research (3Q: What? Application? Categorization?…

- - - - AdGroupName: GEO_Cat1_Cat2
      - Use Cat2 as KWs, BMM and Exact Match
      - Initial_Max.CPC: GEO Bid Modifier (50%, 60%, 80%, 100%) * US Avg.CPC
    - - Ad: Headline 1 (KW) + Headline 2 (Variables Test) + Ready Made Copies from database
      - Extensions: 3 Ready made extensions for pick and add
    - - Country selection; 1/4 Budget
      - Add Relavent In-Market Audience & 1P Audience when available
  - - - Tier setter: BMM is always 15% lower than Exact
      - Bid Optimizer: TR based on CPA, only change Exact KWs, refer to aggregated data for TR when insufficient data
      - SQR_To_AdGroup:
    - - AudienceOptimizer: In-Market Audience & 1P Audience Optimizer; Modifier: (1 - CPA%)
      - BudgetOptimizer: