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1.5 Creating a measurement plan (MICRO/MACRO DIFF BUSINESSES (E-COMMERCE…
1.5 Creating a
measurement plan
DEFINE
BUSINESS
OBJECTIVES
& HOW
MEASURE
THEM
CONVERSIONS
MACRO
:fishing_pole_and_fish:
PURCHASE
BROADER
BUSINESS
GOAL
MICRO
BRING
USER
CLOSER
TO MAIN
OBJECTIVE
:fishing_pole_and_fish:
SIGN-UP
EMAIL
COPUN
MICRO/MACRO
DIFF BUSINESSES
E-COMMERCE
MACRO
:dollar:PURCHASE
PRODUCT
MICRO
NEWSLETTER
SUBSCRIPTION
LEAD-GENERATION
MACRO
FILLING-UP
FORM
MICRO
FOLLOW
SITE
ON SOCIAL
CONTENT PUBLISHER
MACRO
ENGAGE
WITH
CERTAIN
AMOUNT
OF CONTENT
MICRO
CLICK
INTO
ARTICLE
ONLINE-INFO/SUPPURT-SITE
MACRO
COMPLETE
GUIDED
SUPPORT
FLOW
SOLVE
ISSUE
MICRO
RATE
SUPPORT
ARTICLE
AFTER
DEFINE
MACRO-MICRO
CONVERSION
:arrow_backward:
MESURMENT
PLAN
MESURMENT
PALN
WAY
TO ALIGN
BUSINESS
OBJECTIVE
GA
CONFIG
SETTINGS
CONSIST
OVERALL
BUSINESS
OBJECTIVES
STRATEGIES
SUPPORT
EACH
OBJECTIVE
TACTICS
ACHIEVE
STRATEGIES
KPI
EACH
TACTIC
HAVE
SOME
KEY
PERFOMANCE
INDICATOR
MEASURE
CONVERSIONS
MICRO
UNDERSTAND
USER
1 more item...
MACRO
MEASURE
TACTICS
1 more item...
LAST
STEP
DECIDE
HOW
SET-UP
GA
TO COLLECT
THESE
METRICS
MEASURMENT PLAN EXAMPLE
DIRECTLY
TO MIND
MAP
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