Goffman - Face Theory (the image that we present of ourselves)
Positive face - those associated with us feeling appreciated/valued/liked.
FEATURES: Compliments, interest in wellbeing, obvious enjoying company, gestures of friendship, attention, seeking agreement of safe topics, avoiding disagreement, jokes
Negative face - are the desire to feel independent and not be
FEATURES: Using “excuse me”, pessimistic, give deference (“Sir”), Apologetic, Indirect
Face threatening acts