B207 - Shaping Business Opportunities (Big ideas in organisations…
B207 - Shaping Business Opportunities
Big ideas in organisations
The importance of the big idea
Innovation in organisations
Creating the big idea
Making organisations innovation friendly
Selling the big idea
Finding an audience
Communicating with that audience
Making the big idea
Does marketing mix well with others?
Design and manufacturing efficiently and cost effectively
Financing the big idea
Where does the money come from?
Traditional -v- non-traditional financing
Analysing the economy
Innovation and the public sector
What is value in the public sector?
Can the public sector have big ideas?
Competing in a global context
What is context?
Global -v- local
The effects of globalisation
Is glocalisation the answer?
Running a global business
International supply chain management
Tax implications and currency exchange rates
How to report global revenue?
Cities and the global economy
Are cities economic countries now?
Is city leadership important?
The push against globalisation
Convergence, Divergence and Crossvergence
Global knowledge & local needs
HR & the global economy
Adapting to cultural needs of suppliers and consumers
Trade-off between cost and employee benefits?
Developing a global brand
How to market worldwide
Why it is important?
Building long-term success
Taking the long-term view
Politics in business
The importance of political astuteness
What is leadership?
Is gender still a factor?
Can you teach good leadership?
Motivating the workforce
How to engage with people
The theory of motivation
What is it?
The benefits of creating shared value
Value and the local community
Improving quality and assessing risk
Why is quality important and how to manage it?
The problems of perception and quality
What is risk?
Balancing quality and risk
Marketing for the long haul
Customer and supplier retention
Customer services interactions
Creating brand ambassadors
Dealing with crises