:!!: -> :question: Moving from solution to problems (Why Solutions…
:!!: -> :question:
Moving from solution to problems
Why Solutions Suck and Problems Rock
Everyone has ideas; they’re cheap. Given the creative industry that we’re in, this is only natural.
1. The product is viewed as a set of features
Instead try asking : "is this problem in the realm of our value proposition ?" or "is it a big enough problem that justifies the investment ?"
2. Solutions and ideas are often half-baked
If you think about problem first you may come to one of these conclusions
the problem is already addressed by some part of the product
the problem is not worth pursuing;
the problem is valuable or should be evaluated further
3. Solutions are harder to break down
4. Solutions get outdated
5. Solutions are harder to prioritize
because products and features are versions of a solution to a problem. problem can lead more efficiently to objective and objectives map to a business strategy
6. Solutions don’t empower the team
Mini framework to switch from solutions to problems
Step 1: Getting to the Problem Statement(s)
based on the “5 Whys (beware of not stopping to only one root cause)
Step 2: Walking Through the Scenario
understand the scenario in which the stakeholder believes the problem occurs.
Job to be done > 2. the different situations that lead to the problem
variations on the problem;
alternative solutions already possible with the product;
additional problems that may need to be solved or validated if this problem were to be solved.
2 main results that come out from this
It lets us have a better picture of how the problem occurs, in the mind of the stakeholder.
If the problem doesn’t really make sense, the stakeholder will come to that conclusion along with ourselves.
Step 3: Setting the Value Premises
understanding where stakeholder sees the value in the idea. The goal here is not to get to some sort of value measurement, but instead get to the parameters where the value could be measured.
ie : if problem really exists, does it affects a large enough part of customer base ?