Start (Define why : (Why are we doing this ?, who are we doing this for ?,…
Why are we doing this ?
who are we doing this for ?
What value will this provide ?
How do we measure this success ?
Define User need/problem
What sort of User need must we meet ?
What problems does the user currently have ?
emotional drives that may motivate the
users to get in contact with the analyzed business.
hypothetical ways in which the analyzed business can solve
the users’ problems
How would you differentiate this product from competition?
features or characteristics that distinguish the analyzed
business from its competitors.
Whats inefficient in the current process ?
whats your current process?
What are the different groups and roles involved in this function?
Examples of site visuals clients like ?
Examples of Font styles client likes?
Examples of colour pallets or branding guide lines?
Animation and special effects ?
What should this product accomplish for the business ?
What technology decisions have you already made?