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Inbound Marketing (Tools (Research (BuzzSumo (Social media), SEM Rush,…

- - - - Social media
- - - - Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
      - Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
      - Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
      - Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  - - - Create shareable content appropriate for specific networks to spread both our brand and our content.
      - Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
      - Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
      - Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
      - Drive consistent, relevant traffic and leads from our social network presence.
      - Explore new ways to engage and identify new social networks to reach our target buyers.
      - Track, measure, and analyze all initiatives to report on social media ROI.
      - Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  - - - Writing various types of articles on a wide range of topics for our blog.
      - Providing feedback to other contributors, and editing other writers’ content.
      - Optimizing content for search engines and lead generation.
      - Contributing to long-form content projects such as ebooks.
      - Conducting analytical projects to improve blog strategies/tactics.
      - Growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.
  - - - Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
      - Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
      - Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
      - Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
      - Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
  - - - Manage both on-page SEO and off-page SEO for the company.
      - Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
      - Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
      - Stay up-to-date with the latest trends and changes with SEO and major search engines.
  - - - Grow our email list organically, not through bought or rented lists.
      - Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
      - Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
      - Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
      - Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
      - Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  - - - Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
      - Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
      - Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
      - Speak and present both internally and externally to promote the story of our product.
      - Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  - - - Manage the strategy and setup of all paid campaigns.
      - Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
      - Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
      - Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
      - Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
      - Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  - - - Connect with influential media outlets and journalists to place stories about company news and other initiatives.
      - Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
      - Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns
      - Create content regularly to grow the company’s footprint (press releases, corporate announcements, and creative content).
  - - - Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
      - Establish and maintain scalable processes that ensure best practices in campaign and lead management
      - Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
      - Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
      - Monitor and maintain data quality within the marketing database
      - Evaluate new technologies and add-on applications to improve and optimize marketing team performance
  - - - Collaborate with marketing and product marketing teammates to support our website design and content marketing (blog, social media assets, and more)
      - Help bring new ideas for design and content creation to the team using your expertise and eye for great design
      - Scope and create templates for our marketing team to be more efficient in their posting on social media, the blog, email, and other channels
      - Manage other design needs such as presentations, signage, and trade show collateral as needed
- - - - Facebook bots
  - - - hashtags
  - - - Personalised
- - - - Facebook
        
        Group
        
        Messenger
- - - - Social media posts
      - Infographics
      - Quizzes
      - Press releases
      - Videos
      - Analyst reports
      - Research reports
      - ebooks
      - Editorial content
      - Expert content
      - Whitepapers
      - Educational content
      - Blog posts
      - Tip sheet
      - Guides
      - Checklist
    - - List
      - How to
      - FAQ
      - Best of
      - News
      - Q&A
      - Opinion
      - Curated
    - - Troubleshoot
      - Issue
      - Revolve
      - Risk
      - Upgrade
      - Improve
      - Optimise
      - Prevent
  - - - Events
      - Whitepapers
      - Webinars
      - Expert guides
      - Live interactions
      - Webcasts
      - Podcast
      - Video
      - Comparison whitepapers
      - Newsletters
    - - List
      - How to
      - FAQ
      - Best of
      - News
      - Q&A
      - Opinion
      - Curated
      - Interview
    - - Solution
      - Provider
      - Service
      - Supplier
      - Tool
      - Device
      - Software
      - Appliance
  - - - Purchasing guide
      - Case studies
      - Product literature
      - Worksheet/Calc
      - Webinar
      - Checklist
      - Comparison chart
      - Coupon
      - Quote
      - Consultation
      - Workshop
      - Trial
    - - List
      - How to
      - FAQ
      - Best of
      - News
      - Q&A
      - Opinion
      - Curated
      - Interview
      - Product focused
      - Comparison
    - - Compare
      - Versus
      - Vs
      - Comparison
      - Pros and Cons
      - Benchmarks
      - Review
      - Test
- - - - Social
      - Display
      - Search
    - - Content
      - Email
        
        Automation
      - Video
      - SEM
    - - SEO
      - CRO
    - - Reputation
      - Lead
        
        Scoring
      - Client
      - Social
      - Community
    - - Landing page
      - Video
      - Podcast
      - Webinar
      - Infographics
      - Whitepapers
      - Case studies
      - Email templates
      - Knowledge base
      - FAQ
      - Blog
      - Website
      - App
        
        Web
        
        Progressive
        
        iPhone
        
        Android
      - Persona
      - CTA
      - Forms
      - Workflows