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G1-English for business and entrepreneurship (Financing a business…
G1-English for business and entrepreneurship
Financing a business
Bootstrapping
Work a part-time job
Operate the business from home
Start with few or no employees
Free advertising
Debt financing
Bank loans
Larger amount of money
Microloans
Smaller amount of money
Interest rate is higher
Equity-financing
Equity investors
Venture capitalists
Angel investors
be less interested in profit
Money doesn't need to repaid
Crowd funding
Donation-based
Kickstarter
Loan-based
Kiva
Social network
Entrepreneurship
startup
create job
have income
more money to spend
Economic development
innovations
resources
better quality of life
Product
buy and change an exiting business
business plan
2.Marketing
Market Research
Target Market
Competive Analysis
Marketing Plan
Product
Price
Place
Promotion
3.Financials
Revenue- Cost = Income.
For example, an entrepreneur sells 100 pencils for 100 dollars
in one week, that's revenue.
The cost of producing the pencils is $60; income is 40
financials of a business plan.
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1.business Description
the product management
Wecyclers will have one manager and three employees
the product operations
the product description
the type of product
the general function
the target market
the other general function
4.Executive Summary
Business
legal entity
separate :check: or not :red_cross:
company :red_cross:
corporation :check:
primary goal
Not for profit
Hybrid
For-profit
Person
Entrepreneur
pursuing growth
owns many businesses at same time , sell when it grows a certain size
one-sentence product descriptions
name , type , target market , function
small business owner
stay small
owns only one business at a time , more focused on stability
Oscar/Diana/Sandy/Olivia
Survey
Listening strategy
2.use your background knoelwdge
3.focus on main idea
1.practice
4.pay attention to stressed words
5.ask questions
Language focus
falling intonation
information question
statement
rising intonation
yes/no question
Creating a survey
open-ended questions
close question
formal market research
few open-ended questions
many closed questions
simple survey example
1.get demographic profile
2.pass/current experience
3.future needs
Market research
1.gain information of the product
negative
change the product
develop a different idea
postive
find target audience
2.learn more about customers
demographic profile
age
income
sex
future need
Informal market research
pros
cheap
quick
easy
cons
qualitative
subjective
less persuasive
Formal market research
pros
quantitative
persuasive
objective
crons
difficult to find respondents
potential costs
planning required
Data
collecting datas
finding respondents
number
variety
place
written survey
pros
record
fast
cons
little interaction
incomplete survey
return the survey
spoken survey
pros
answer all and further information
complete survey
a lot of interaction
cons
take more time
take care note
can't understand
evaluate result
future need
past/current experience
result
extreme
save time/money
positive
negative
scattered
unclear
demographic profile
niche
increase private funding
who
need
what other products
can do the same
thing
who
may be interested
in supporting