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Higher Business Management Marketing and…
Higher Business Management
Marketing and Operations
Market Research
Sampling
Random
Quota
Stratified Random
Desk Research
Government Statistics
Competitors' Websites
Newspaper Articles
Field Research
Postal Survey
Phone Survey
Interview
Hall Test
Market Mix
Product
Product Life Cycle
Development, Introduction, Growth, Maturity, Saturation, Decline.
Sales/Costs/Profits
Extension Stategies
Changing any of the 7 P's (with egs)
Product Portfolio
Range of Products
Boston Matrix
Dog, Cash Cow, Problem Child, Star
Market Share, Market Growth
Promotion
Into the Pipeline
Encourage Retailer to stock goods
Out of the Pipeline
Encourage Customers to buy from retailer
Public Relations
Press Releases
Sponsorship
Price
Pricing Strategies
Penetration, Destroyer, Promotional, Premium
Place :
Channels of Distribution
Manufacturer - Wholesaler - Retailers - Consumer
People
Staff in contact with customers
Customer care
Process
How the customer receives the service (steps taken from placing the order)
Physical Evidence
Business layout, cleanliness, impression
Customers
Market Orientation
Extensive market research
Product Orientation
Unique Item. No market research
Technology in Marketing
website, apps, google forms, desk top publishing, spreadsheets, email, e-commerce, databases, loyalty cards
Methods of Production
Job Production
Batch Production
Flow Production
Stock Management
Storage Levels
Inventory (Stock) Control Diagram
Just in Time
Quality
Quality Management
Quality Symbols (eg BSI Kitemark)
Benchmarking
Quality Circles
Mystery Shoppers
Ethical and
Environmental Factors
Fair Trade
Environmental Problems & Solutions
Ethical Issues
Technology in Operations
3D printer, spreadsheets, databases,email, automation, Apps, CAD, CAM