Please enable JavaScript.
Coggle requires JavaScript to display documents.
Survey Research (Conducting and interview study (Advantages (in comparison…
Survey Research
Conducting and interview study
Oral
Advantages (in comparison to Q study)
In depth data
Questions that cannot be effectively be structured
Flexible
Higher accuracy and honest responses
Followup of incomplete/unclear responses by asking additional probing questions
Disadvantages
Expensive, time consuming - less respondents
Biased responses & affected by his/her reaction to the interviewer
Requires interviewing skill
Telephone interviewing
Constructingf the interview guide
Communication during the interview
Recording responses
Pretesting the interview procedure
Conducting a questionnaire (Q) study
Criticisms
Paper-and-pencil Q
Stating the problem
Selecting participants
Constructing the Q
Followup activities
Conducting Self-Report Research
Standardised, quantifiable collection of information from all members of a population/sample
Must ask same questions
Collection of such questions - questionnaire
Classifying Survey Research
Collection of survey data
Self report instruments
Observation
Survey frequency
Cross-sectional shrvey
Longitudinal survey
Observational Research (Quantitative)