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MODULE 207 MIND-MAP (MARKETING AND GLOBALISTION (Globalisation Concepts…
MODULE 207 MIND-MAP
MARKETING AND GLOBALISTION
Innovation
Ideas in Time
Long/Medium/Short Term
Cycles of Innovation
Waves of Economics
Product Life
Vicious
Business
Virtuous
Creation
Innovation
Value Players
Values- A Broader Perspective
Change Management
Resistance
Conversion
Diffusion of Innovation Rogers 1962
Laggards
Innovators
Early Adopters
Early/Late Majority
Globalisation Concepts
Divergence
Glocalisation
Shrinking World
Innovation
Convergence
Similar Values
World Wide
Crossvergence
Global/Parent Culture
Big Ideas
Cultural Cannibalism
Trading Between Countries (WTO)
#
Corporate Social Responsibility
Ethical Issues
#
Marketing Mix
Product
Place
Promotion
Price
Segmentation
Targeting
Positioning
SWOT Analysis
Micro&Macro Environment
Internal Marketing
HUMAN RESOURCES
Employment Relations
Creating Shared Values
Adopting to Changes
Increase Efficiency
Employee "voice"
Transition from Union Power
Motivation
Leadership
Differences
Stakeholders
Strategic Leadership
As Person/Result
Position/Purpose
Process
Followership
Employee Training
Process
Embracing Diverse Cultures
Policies
Micro
#
Flexible working
Advantages
Empowerment/Welfare
Productive Team
Disadvantages
Lack of Control
Macro
#
Legal Perspective
Regulatory, Market effects
PESTLE
FINANCE
International Taxation
Transfer Mis-pricing
Arm's Length Principle
Ethical
WRAP
Multinationals
Race to the Bottom
Exchange Rate
Financial Regulations
Measurement Choices
Shared Values
#
Historical Cost Accounting(HCA)
Fair Value
Trade Enviroment
Competitive Advantage by Michael Porter
The Diamond Model (1990)
The Five Forces of Competition (1980)
Comparative Advantage
Regulations
World Bank IMF
WTO
Trade Agreements
Raising Finance
Bank Overdrafts
Lease
Venture Capital
Private Equity
Debt Factoring
SUPPLY CHAIN MANAGEMENT
Vertically Integrated
Opportunities
Control
Challenges
Lack of Flexibility
#
Separately Owned Supply
Arm's Length
#
Collaborative
Outsourcing Monitoring
Offshoring/Nearshoring/Reshoring
Joint Venture
#
Operational Risk
Managing Risk
Approaches
Recover From the Event
Reduce Impact/Likehood
Risk Assessment
Likelihood Matrix
Hazzard
Resilience
Impact
Risk
Mitigation
Quality
Systems
Management
Assurance
Control Tools
Diagrams e.g. Scatter
Six sigma; Eliminates Defects
Charts; Control and Pareto
Histrogram
Checklist/Satisfaction
Strategic Improvement
Perceptions-based Models
Quality Gaps Models
Zone of Tolerance
Performance Matrix
Cost of Quality
External/Internal
Appraisal/Prevention