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New media (Characteristics of the new media (Technological convergence-…
New media
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who uses new media?
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JONES- patterns in internet access and use reflect exiting inequalities especially most vulnerable groups in society
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JONES- about a third of the population considered to be socio-economincally disadvantaged is more digitally excluded than the rest. - HELSPER supports this and believes they're excluded from the super info highway- lack material resources to afford digital technology - 'digital underclass'
Generational divide - BOYLE- new media is associated with young people but due to the youth culture there has been a generational divide. Young people access 'now media'- there are ways for the youth to access entertainment and news all the time
Gender divide- LI & KIRKUP- women underestimated the ability to use comp & internet. used internet as a tool rather than a toy for personal fun and pleasure. OLSON ET AL- boys are more likely to play video games as they want to express fantasies of power and glory & work out their anger and stress
What is new media?
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- evolution of existing media delivery systems- things that have been updated
- emergence of new delivery technologies
regers to screen based, digital technology involving the integration of images, text and sound
They all share a common digital format in which has led to convergence of media into one delivery system- eg it is now possible to watch tv through a phone
Debates
Impact of the new media on traditional is the decline in printed newspaper sales and downward trend in the viewing of TV news bulletins
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