SHAPING BUSINESS OPPORTUNITIES (MARKETING: helps determine success and…
SHAPING BUSINESS OPPORTUNITIES
: helps determine success and direction of the business
Segmentation, targeting and positioning
Organisations have to consider macro (STEEPLE) and micro environment factors
Globalisation versus customisation
Branding in a global context can lead to ethical issues
7Ps of the marketing mix
: product, place, promotion, pricing, people, processes, physical evidence
: taking a long-term perspective on exchanges between parties. It is more cost-effective and it provides profit over the costumer lifetime.
: considering employees and their needs as well as those of costumers. It helps staff understand the brand's vision and promote a coherent brand identity.
Relationships and areas of conflict between business functions
: effective delivery of the goods and services.
: pattern of strategic decisions and actions that set the role, objectives and activities of the operation
Internationalisation of operations
Greater choice and flexibility from suppliers, but there are issues about low cost labour, working conditions.
Vertically integrated supply chain vs. outsourcing
Shifting from social responsibility to
creating shared value.
Product and service design
comes as a cost (prevention, appraisal, internal and external). A balance needs to be found between benefits and costs
HUMAN RESOURCES MANAGEMENT
International employee relationships
has created an increasingly international labour market where individuals compete for jobs and services across national borders.
are a fundamental part of the success of organisations. Businesses need to promote employee empowerment, inclusion and participation
One must develop and use
political astuteness skills
to engage in relationships with other individuals and organisations
FINANCE AND ACCOUNTING MANAGEMENT
International economic and financial flows
allow for innovations and free services but can also create global imbalances and tax avoidance
This has promoted the adoption of International
Financial Reporting Standards (IFRS)
Traditional forms of financing
Through retained earnings and working capital management, bank overdraft, lease finance, equity finance, venture capital and private equity, etc.
New financing channels
Micro-finance, crowd funding, peer to peer lending
Organisations must strive to foster a culture that promotes
regular and sustainable innovation .
are needed to challenge the status quo and inspire and empower organisation members.
are needed to develop and maintain a smoothly functioning workplace.
have developed a 'global culture'.
Organisations have to decide wether to engage in:
convergence, divergence or crossvergence