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G2：Business Plan-Upside Down World-Face it Not Discriminate:silhouette:…
G2
：Business Plan-
Upside Down World
-Face it Not Discriminate:silhouette:
Our Entrepreneurship
Why:
Function and Benefit
Economic Development
Creating Jobs
Eliminating Discrimination in jobs
Innovation
Improve Education
Private Fundings
:red_cross:NGO
Who: Entrepreneurs
Owning Many businesses at the same time
Selling a Startup or a New Business
:red_cross:Day to Day Operation
Having Great Ideas
Pursuing Growth
What:
Our Workshop
Motivation
:red_cross: Put Others in Our Shoes
Product/Service
Upside Down World is a :red_flag:
workshop
which will let people :star:
who don't have empathy for others
:warning:
**think more about those who have different ideas from them.
2 more items...
the Type of Startup
Hybrid
Social Enterprise
External Environment
Competitors
Other Trueman Room Escape Games
Economic Crisis and Change
Customer Loyalty
Short Life Cycle
Entrepreneurial Opportunity
Market Research
Collection and Study of Information about What People Like to Buy
Demographic Profile
Method
Informal
Casual Conversation
Formal
Survey
Quantitative Data
How often do you look down at someone different from you?
Do you like Trueman Room Escape Games?
:check:
Would you like to get a new try?
E.g. The Same Sex Marriage
46%:45%
Focus Group Interview
Niche Market
Those who have the discrimination
Split Ethnicity
Financials
#
Basic Cost
Startup cost
Papers $2,000
Site Expenses $20,000
Total Startup Costs $12,000
Cost Projections
Operating Costs: Y1$15,000; Y2$15,000; Y3$15,000
Expected Costs: Y1$27,000; Y2$15,000; Y3$15,000
Startup Costs: Y1 $12,000; Y2:$None; Y3:$None
Sales &Revenue Projections
Price per Case: Y1$3,000; Y2$3,000; Y3$3,000
Expected Revenue: Y1$300,000; Y2$1,500,000; Y3$3,000,000
Expected Sales: Y1 $100; Y2:$500; Y3:$1,000
Income Statement
Financial Support
Funding
equity-financing
venture capital
debt-financing
bank loans
micro-loans
Finding investors from network
Kickstarter
Indiegogo
Crowdfunding
flyingV
Bootstrapping
personal income and saving
seed money
cover the costs
applying for other job
sell personal things
Sale Revenue
Make more products
Hire more employees
selling the product
Open a new space
Marketing
Definition
The work of advertising and offering goods or services for sale；putting the right product at the right price, in the right place, at the right time.
4P
Product
How to draw attention of students?
Make it interesting
Combined with small games
Make it challenging
Students like challenging games, but not so hard ones.
Make it a team-work
Research shows that students would be more attentive in lectures once they were divided into 3-5 people of each group.
Price
Same as the general marketing price
Promotion
Cooperating with gender equality groups
LGBT march
Promoting the importance of gender equality education by connecting with gender issues
Poster-design
Place
Online
Social media
Business Plan (business description)
Management and Operations
Product description
The product
Upside down world-- Face it Not Discriminate
Type of product
Lecture
Target market
Students in schools
General function
Promoting the generals get to know more about LGBT and sexual equality.
Other general function
The lecture design makes students try to understand and put their shoes in people who identify themselves as in LGBT group in the most interesting and brainstorming way.
To sum up
"Upside down world-- Face it Not Discriminate" is a kind of lectures that targets at students in schools. It aims to promote the generals get to
know more about LGBT
and
the importance of sexual equality
. Last but not least, the lecture design makes students try to understand and put their shoes in people who identify themselves as in LGBT group in
the most interesting and brainstorming way.
Entrepreneurial Team
Head of Public Relations Department: Cindy
Head of Financial Department: Ruby
Head of Marketing Department: Tina
Head of R&D Department: David
CEO: Jimmy Lo
