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Launching Plan- Somings (IV. Maintain :recycle: (Social media, Content…
Launching Plan- Somings
III.Convert :check:
Content strategy
Promotions
Create an urge of emergency (time limited offer)
First time purchase
Website
Call to action button
Make the experience of purchasing easy and clear
IV. Maintain :recycle:
Social media
Content marketing
CRM
Promotion
V. Enhance :<3:
(Advocacy)
Promotion
Invite friends get discount for next purchase
Social media
I. Capture :star:
(establish our presence and capture customer's attention)
2. E-commerce Setup
:black_flag:
Channels
:
Amazon, Lazada, Tiki
Title
:
Brand + Product name + Descriptive words (color + size + usage)
Images
(different angles + colors, product in action, good quality)
Description
:
reasonable length, easy to read, informative (table, HTML format)
Sales and promotions:
Boost posts, on-site ads (Lazada), flash sales, big events (Cyber Monday, Black Friday, New Year, etc)
Register
:
certificate and license as researched
3. Social Media
:silhouettes:
Facebook
:
Set up a profile (contact information, company intro)
Set up shop on Facebook
Design cover image
Share articles, videos on the website (daily or frequent updates)
Interact with people
Put online ads
Publish announcements and sales info
Paid promotion:
based on campaigns, will do it later
Instagram
:
Synced with Facebook
Pay attention to hashtag
Chinese social media:
Weibo, Wechat, etc
4. Influencer Marketing
:smiley:
Sponsored videos, must have link to our website
Sponsored articles, must have link to our website
Consider small influencers
1. Content Marketing (SEO)
:pen:
Website
Blog:
to publish articles to attract customers when they search the web
Frequency:
2 article/week (1 is very technical, 1 is commercial)
Must be SEO friendly
(descriptions, tags, keywords, internal link, back link)
Tools:
Wordpress
Yoast SEO
Google Analytics/Google search consoles
CRM:
zendesk or Facebook, hotline
Requirements: must have contact info, interactive bike image, easy to browse, call to action button, informative articles, integrated with Fb messenger or another CRM tool, social media list
Content strategy
Keywords generation:
Write articles based on keywords customers are searching on the web
Content Structure
What we offer:
Technical article explaining our products
What customers want:
Instructions, top best bikes, how-to articles.
Webmaster
(need a professional here)
SEO
Google Adwords
Forum seeding
: