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Marketing Channel (2) TYPES OF MARKETING CHANNELS download (3) (2.1.…
Marketing Channel
2) TYPES OF MARKETING CHANNELS 
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2.4 SERVICE FIRM MARKET
i. Example: Haircuts, manicures, and dental cleanings all operate through short channels
2.6 DIRECT SELLING :- Strategy designed to establish direct sales contact between producer and final user
2.7 DUAL DISTRIBUTION :- Movement of products through more than one channel to reach the firm's target market
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6) LOGISTICS AND SUPPLY CHAIN MANAGEMENT
*6.3 Radio Frequency Identification (RFID) -Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance*
6.4 Enterprise Resource Planning (ERP) -Software system that consolidates data from among a firm’s various business units*
*6.2 Supply chain*- Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
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6.5 Logistical Cost Control -The distribution function accounts for half of a firm’s total marketing costs
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1) The Role of Marketing Channels in Marketing Strategy
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3) Channel Strategy Decisions
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5) VERTICAL MARKETING SYSTEMS - Planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain
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5.2. Backward integration - Manufacturer attempts to gain greater control over inputs to production process
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13) ORDER PROCESSING
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iv. Locating orders, shipping them, and adjusting inventory records
7) PHYSICAL DISTRIBUTION SYSTEM
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10) INTERMODAL COORDINATION
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12) INVENTORY CONTROL SYSTEMS
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4) CHANNEL MANAGEMENT AND LEADERSHIP
4.1. Channel Management and Leadership CHANNEL CAPTAIN - Dominant and controlling member of a marketing channel
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8) TRANSPORTATION
8.1. Classes of Carriers
ii. Contract carriers - For-hire transporters that do not offer their services to the general public
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11) WAREHOUSING
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Systems of marketing institutions that enhances the physical flows of goods and services, along with ownership title, from producer to consumer or business user
14) PROTECTIVE PACKAGING and MATERIALS HANDLING
14.1 Materials handling system - Activities for moving products within plants, warehouses, and transportation terminals
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