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Appendix 1: Why Innovation is Important to Carrefour (External Influences,…
Appendix 1: Why Innovation is Important to Carrefour
Constant Improvements
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Customer experience
Using customer data
Staff training
Operational efficiency
Omni-channel approach
Revamping stores
Sustainability
Environmental impact
Strict financial discipline
Novelty
Adopting innovative technologies
Electronic data interchange
Enterprise resouce planning systems
Apple Pay
Maintaining Competitive Advantage
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2009-2012 stagnant growth
Increased competition in France
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Forgo short-term profits for long-term competitive advantage
No. 2 retailer in Europe
Progress
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Physical network
E-commerce format
On-line offerings
Entering new markets
Growth through acquisition
Entering new retail sectors
Innovation Culture
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CEO messaging
Core organisational principle
Flexible & fast approach
Timely
Seek opportunities
Anticipating trends
Culture that promotes 'big ideas'
External Influences
Retail Globalisation
Advent of internet shopping
Changing consumer needs/behaviours
Changing retail conditions
Meeting government environmental requirements
Economic/social/political pressures
Important to adapt to the external environment
Organisational Success
Economic growth
Survival
Shareholder value
Identify and take advantage of opportunities