Appendix 1: Why Innovation is Important to Carrefour
Constant Improvements
Novelty
Maintaining Competitive Advantage
Progress
-
+
2009-2012 stagnant growth
Increased competition in France
Forgo short-term profits for long-term competitive advantage
No. 2 retailer in Europe
+
Customer experience
+
Physical network
E-commerce format
On-line offerings
Using customer data
Adopting innovative technologies
Innovation Culture
+
CEO messaging
Core organisational principle
External Influences
Retail Globalisation
Advent of internet shopping
Changing consumer needs/behaviours
Staff training
Operational efficiency
Omni-channel approach
Revamping stores
Entering new markets
Growth through acquisition
Entering new retail sectors
Changing retail conditions
Flexible & fast approach
Timely
Seek opportunities
Sustainability
Electronic data interchange
Enterprise resouce planning systems
Apple Pay
Environmental impact
Meeting government environmental requirements
Anticipating trends
Strict financial discipline
Organisational Success
Economic growth
Survival
Economic/social/political pressures
Shareholder value
Important to adapt to the external environment
Identify and take advantage of opportunities
Culture that promotes 'big ideas'