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Boya et. al. (The human dog relationship (segments (dog people (motivators…

- - - - heavily absorbed by their dogs
      - strongly identify with their dogs
      - defines themselves in terms of their relationship with their dogs
      - treats dogs like people
      - motivators
        
        significant higher scores on
        
        quality
        
        freshness
        
        taste
        
        health/nutrition
        
        information sources
        
        most importance
        
        friends
        
        health care professionals
        
        less
        
        food preperation extperts
        
        advertising and social media
    - - sees the dog as a person and family member
      - the dog isn't as central to their identity as with dog people
      - motivators
        
        moderate high scores on
        
        health/nutrition
        
        quality
        
        freshness
        
        information sources
    - - the dog is part of the family but it is distinctly diffrent than children
      - are most socially distant from the dog and leas likely to humanize them
- - - - petsmart stores
        
        increases awareness and availability of premium pet food products
      - premium dog foods are gaining market share
      - increased popularity in organic foods
        
        are believed to be healthier and better tasting
    - - attitude
        
        influenced by how fast the dog is finishing the food
        
        stated nutritional value
- - - - child surregates
      - associate spending money on their dog with being a better dog parent
      - how people shop for their dogs is systematically related to the nature of their relationship with the dog
      - attached to the dog, consider them a part of the family
    - - are more brand loyal in dog food
      - less price sensitive