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Lord Background (Values (-Schwartz describes values like freedom, equality…
Lord Background
Values
-Schwartz describes values like freedom, equality and pro environmental behaviours
-Values including beliefs about the desirability or undesirability of certain states
-May not help us make predictions about their behaviour
-STEG et al. argues that the study of values can be useful as they provide a relatively efficient way of describing and explaining behaviour
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Biospheric Values
-Altruistic values reflect a concern with the welfare of humans
-Biospheric= Environment
Social Norms
-Research suggests that we tend to underestimate the influence of norms on environmental behaviour
NOLAN investigated the willingness of individuals to conserve energy. he found that p's behaviour was more likely to change as a result of them being given normative info about conservation behabiour
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Light Greens
-Concerned with actions at level of individual
-Focus an actions like recycling, insulation
-Environmentalism should be to make the current economic model more sustainable
Dark Greens
-Concerned with actions at level of society
-Need for collective action to create who communities that are more sustainable
-communities made self
-National level concerns
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Antecedent Stratergies
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Promps
-Signs aimed to trigger behaviour
-More attractive= More effective
-Gum target scheme
-Swimming pool flyer
Proximity
-Lugden and Bailey carried out 4 mobile home pack and found that recycling facilities increased by 52%
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Consequent Strategies
Positive Reinforcement
-Effective
-In 1971 Oregon became the first stare to pass 'bottle bill' where people were given $0,05 for every can they returned.
-Recycling increased by 90% and in NY it went from 31%-77%
Punishment
-Gneezy and Rustichini
-10 private day cares
-1st 4 weeks researchers monitored the number of parents who arrived late to collect the children
3 Factors
- The effect of introving the fire was significant. There was an increase in thenukber of late coming parents
- Removing fire didn't effect the number of late comers
- There had been no significant difference between the behaviour of the test group and control group
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