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Don't buy. It's better to adopt. (WHO (families with children,…
Don't buy. It's better to adopt.
WHO
families with children
class B and above
interested new pet owners
18-54 years of age
stable job and owns their home
both male and female
existing pet owners
couples who are opting out of parenthood
WHAT
rising of animal cruelty
puppy mills
euthanized strays collected by the pound
overpopulation of strays vs. pure breeds
old mutts unwanted are accumulated
rising number of unnecessary genetically bred pets
creates health risks to some breeds
WHY
to instill a better outlook to the audience towards our environment
to save a life
to minimize the number of stray animals
to lessen pet overpopulation
to demote the businesses of puppy mills
lesser expenses
will provide more space in shelters
HOW
IDEA 2
mobile application
to make the process of adopting online easier and more convenient
LOOK
minimal
flat
flexible
COLORS
green
yellow
red
to provide an accessible platform and community for pet enthusiasts
IDEA 3
infographic poster
process of adopting
benefits of adopting
LOOK
flat
san serif
static
urgent
demanding
COLORS
yellow
blue
green
red
statistics about the rising issue of pet overpopulation
IDEA 1
magazine/ebook
to raise awareness
pet owner testimonies
organizations
LOOK
friendly
personal
handwritten fonts
natural
COLORS
blue
orange
green