Please enable JavaScript.
Coggle requires JavaScript to display documents.
Long Term Success (Innovation (Cycles of innovation (Cycles of Expansion…
Long Term Success
Innovation
Long term
New vison or product
Medium Term
Relaunch or recreation
Short term
focus on quick return
Cycles of innovation
Cycles of Expansion then recession
Times of growth
Down turn
Product life cycle
New product
Mature
Decline
Time Sensitive
Innovation culture
Creative thinking
Empowerment
Organizational Involvement
Creating shared value
Capitilised model to solve problems
Water
Huger
Poverty
Customer needs
Business specific no formaula
Porter
Areas
Value chain
Cluster
CSR
Fair Trade
CSV
increase in supplier production
Eco System of shared value
Five Elements
Mutually Reinforcing activities
Continuous communication
Measuring Results
Backbone Organization
Common agenda
Relationship Marketing
Developing Repeat custome
Inspiring loyalty
Monitor brand Reputation
listen to feed back
Trust
improve customer experience
Gathering of Data
Customer satisfaction
Collaborative Exchange
Discrete Exchange
Internal Marketin
Bran identiy
focus for staff
Relationship with customers
Feedback from staff
Benefits
Customer Service improvement
Training
Preparation
Empowerment
Effective management
unfair customers
Verbal abusers
Blamers
Rule Breakers
Rule makers
Opportunists
Returnaholics
Types of employees
Brand champions
Brand agnostics
Brand Cynics
Brand Saboteurs
Types of relations ships
Classic
Special
Mega
Nano
Creating Value
Shareholder
Influences business objectives
Short and long term decisions
Short term
Poor Performance
Management
Encouraged to think long term
Financial Measurement
Important for decision making
Performance appraisal
Accurate accounting
Historical cost
Cost of assets at purchase
Deprival Value
Value to the business
Fair Value
Market value
Quality improvement
Quality assurance
Quality control
Continuous improvement
Total Quality management
ISO Quality System
Juran and Deming
Six Sigma
Statistical process control
Lean
Quality control
Perception based Quality
Customer zone of tolerance
Low
Adequate
High
Desired