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Questionnaires or Interviews? (Written form, Objective nature, Closed…
Questionnaires or Interviews?
Written form
Objective nature
Closed ended questions
Factual information provided
Economical cost (cheap)
Done in PPs own time
Relatively quick
High non-response rate
Unknown identity of PP
Consists of a series of written or printed multiple choice questions to be marked by the PPs
Oral form
Analytical information provided
Expensive
Subjective nature
Open ended questions
Time consuming
Done during real time
Low non-response rate
Known identity of the PP
A formal conversation between the interviewer and respondent
Can collect both qualitative and quantitative data
Both means of collecting information from PPs
Both involve a researcher and PP
Success relies on experiences of the interviewee