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SHAPING BUSINESS OPPORTUNITIES (Building long-term success (CREATING…
SHAPING BUSINESS OPPORTUNITIES
Public & non-profit
management
Competition benefits
#
USERS
Require responsive service
Final say on evaluating service
Demand choice in public services
Less powers to service providers
THE CONSERVATIVE
RIGHT APPROACH
Decision - how much
education / healthcare to buy
User choice = provider competition
#
Prevent Excessive taxation
Full market choice - better than ...
Quasi markets
Competition drawbacks
THE SOCIAL DEMOCRATIC
LEFT APPROACH
Capitalists exploiting
vulnerable consumers
Persuading non-essential
service for high price
Pay cut
Low quality service
High profit margins
Trust model
No interference
from gov
eg. professionals don't have
to be told what to do
Quality public
service
emphasis
#
PROVIDERS
Against loosing
power to
user choice
#
Medical staff
Education-
professionals
Views not taken
into account
#
Intolerable strain on staff
Eroded autonomy
eg. medicines prescription
treatment undertaken
#
Insufficient reforms consultation
Competing in
global context
INTERNATIONAL
LABOR MARKETS
Disadvantages
#
Job losses due
to offshoring
Rising competition
Stagnated pay rise
Employment inequality
Less powers for Unions
Demand to achieve
more with less
Advantages
New jobs in high-tech industry
Higher staff perspectives
More jobs created VS lost
Single currency comfort
Less repetitive work
BRANDING
Customers
Stimulating emotional reward
Eased offering search
Confidence in purchase
Reduce social / performance
risks
Possibly overpaying
Company
Communication
to customers
Differentiation
from competitors
Future income
guarantee
#
Premium pricing
#
Entry to new markets
Customer loyalty
GLOBAL MARKETING
ETHICAL ISSUES
Targeting low
income customers
Exploitation
#
No alternatives
Insufficient info
and education
Marketing products
above the reach of
lower income customers
Unfortunate pay more
for same quality
#
Disposal costs not
added to purchase price
Customer protection
Against harmful
substances marketing
eg. tobacco
alcohol
Taking advantage
of regulations
eg. pharmaceutical
representatives
influencing doctors
prescription decision
Consumer society
Homogenization
Offering quality
Minimum standards
eg. food hygiene
security
warranty
Negativity on
local cultures
Struggle to compete
over global brands
No waste management
Consumerism
#
Vulnerability to
addictions
depression
anxiety
Seeking wealth
and fame undermines
well-being
Economic growth
Creates jobs
Building long-term success
CREATING SHARED VALUE
Weaknesses
Unanswered question
about firms delivering
questionable social good
Shallow conception of
corporation role in society
Ignores tension:
Social VS Economical goals
Naive about
business challenges
Reducing impact
on environment
Serving disadvantaged
communities
developing countries
Supportive industry
clusters
Harmonize products
and markets
Advancing social and
economic conditions
Increase efficiency, yields,
quality and sustainability
Expanding total pool
of economic and
social value
Improving growing
techniques
Greater economic value /
Strategic benefit
for all participants
Bigger pie of revenue
and profit to everyone
Redefining productivity
in value chain
Blurring line between
profit and non-profit
organizations
GLOBAL GREEN DEAL
Generate employment
#
eg. manufacturing, sales,
installation, after
sales care
Stop energy poverty
Develop affordable
energy
Reduce cost of renewable enery
Renewable energy
as default
Support developing countries
#
Subsitise green
energy development
Avoid climate change
#
Stop using
fossil fuels
QUALITY IMPORTANCE
Cost of quality
External cost of defects
internal cost of defects
Prevention
eg. cost of calibrating the scales
Appraisal
Quality systems
and control
eg. Six Sigma - measure errors per million
Business sustainability
EMPLOYMENT
RELATIONS
Employability
Adapting to changes
Surviving in competition
Preserving high employment
Preparing for future carrier
Productivity
Lowering in
recent years
Deteriorating
Union influence
Uncertainty in economy
Wide CEO and employee pay gap
#
Sustainability
High employee turnover
Growing demand for results
"do more with less"
Short-term gains prioritized against long-term
Contingency plan for future
Probable future
"the world continued"
Diversifying workforce
Rise of developing countries
Intelligent software
Complex markets
Desired future
Virtual organizations
Great fluidity on skills
Managers working only on improvements
Unexpected future
"Enviro-disaster " world
Artificial intelligence wold control
All changing cyber attacks
War and terrorism