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Current State (Volvo's Perspective (Current State with the Products…

- - - - AEM(primarily sites), Campaign, Analytics and Target (Marketing cloud minus Audience Manager)
      - • Using asset core service – using the old cq asset library
      - • Usage of 6.3 version of AEM, all of their templates, components is based on the old UI (classic version) – Not using all the functionality.
      - • Using solutions individually rather than integrating the data.
      - • Can connect AEM and Campaign in one area.
      - • Sapient implemented it in cq style - apparently they did not know they needed to change the code.
      - • Analytics is detached from the Experience Cloud.
      - • Analytics and campaign integration is not connected - When they send out an email it is manually tracked.
      - • Target does not work either as the code is messed up and is not connected to the other solutions.
      - • Not utilising people core service
  - - - Have 130 markets
      - • Volvo trucks counts for 2/3 of revenue of the volvo group
      - • 450 sites on AEM
      - • AEM is the biggest platform they have - Currently are on AEM 6.3.
      - • 100 sites on Sitecore
      - • Currently on Adobe Managed Services.
      - • Make Volvo Trucks the Strat account the remaining groups should not be part of the Strat account
      - • Volvo have no signed an NDA(Non-Closure Agreement) that's why journeys are blurred.
      - • Volvo are unhappy with Sapient – now there is a slight mistrust due to the products are not working according to how they want (due to implementation).
      - Main struggle that Volvo have is IT and business still don't know how to divide decisions.
  - - - Go for less customizations
      - IT have a cost perspective
      - Consolidation (having 1 platform they see AEM as the 1 platform). IT wants AEM but need good arguments for pushing Sitecore as the alternative option.
      - Rows of old code, takes them 4 weeks to change stuff, to get anything done would take too long changing the site, no enablement.
      - No brand governance with sapient, no check-ins
- - - - Volvo asked if we can produce a fixed plan. Working with the principals in Volvo on that.
      - • Consulting engagement account - quite positive and minimal, however large part of the business is with Sitecore.
      - • We presented prioritising AEM first, then analytics and target. As it will be too costly to work on it from a multi-solution perspective.
      - • Lack of trust between the Volvo and Sapient.
      - • Want to restructure the pricing model reducing it to 86,000. Trying to get an additional 2% discount. Budget 150,000 initially, however it keeps changing.
  - - - • Immature in using the tools and don't how to use it.
        
        • Need business consulting support.
        
        • Have all the tools but don’t know how to use them.
        
        • No direct revenue - depend on dealers
        
        • Don't know what to measure.
    - - They want separate organisations clouds - Each dimension within the Volvo Groups have their own experience cloud
        
        • Have multiple cloud organisations for each group within Volvo. They want dealers within the solution but don't want to have it within 1 cloud.
        
        • Need BU ( and dealer ) separation in core services and integrations. Currently they can’t use oob integrations.
        
        • Assets ( AEM – Asset core )
        
        • Target offers integration ( AEM – AT, can’t use OOB integration – have provided solution )
        
        • Shared Audiences ( AA – AT – ACS )
        
        • Triggers? ( Triggers – ACS ) low limit # of triggers
    - - • AEM - they should be good here, however seem junior
        
        • ACS - Sapient not experienced enough - Sapient & Kaplan involved
        
        • AT - no real partner on business – organisation and strategy are issues
        
        • AT stopper when I arrived: VEC and Swap Image feature.
        
        • Have delviered solution for this, so they are able to use AEM content in AT. ( NOT OOB integration though )
        
        • We are getting more involved in AT business guidance with Buses
        
        • AA – Trucks has AA partner – Creuna
        
        • 2 login companies – might want to consolidate
        
        • Issue using AA data in AT & ACS since core services are global in MC.